![]() ![]() Indeed, what’s the point of having good hardware if the quality of the sound lets you down? Particularly when you consider millions are willing to dig deep to buy top-notch speakers and headphones. In an interview with VentureBeat back in November, Tidal CEO Andy Chen said there are enough people willing to spend a little bit more for better sound. It’s around four times higher than most of its direct competitors, so it will be interesting to see whether Jay Z can “sex up” the brand in the right demographics and tempt people to pay around double what Spotify and Beats charge. Tidal streams at around CD-quality - 44.1 kHz / 16-bit FLAC and ALAC music files at 1411 kbps. Dre made a monumental success of his premium Beats headphones brand, a major celebrity such as Jay Z aligning himself with a premium music-streaming service might just work. ![]() But it’s also an incredibly competitive space, with the likes of Spotify, Rdio, and Beats also offering their wares. It’s an interesting move for sure, one that gives Jay Z direct entry into the on-demand U.S. Dre, who cofounded the now Apple-owned Beats Electronics, which also offers the Beats Music streaming service in the U.S. So in effect, this is Jay Z making a big play for the music-streaming market and aligning himself with fellow rapper Dr. The main stipulation from Panther is that, whatever the outcome of any bartering or negotiations, Jay Z wants to own at least 90 percent of the company. While the deal is yet to be signed and sealed, it looks certain to be given the go-ahead, with the acceptance period running between February 19 and March 11. The offer tabled by “Panther” values each Aspiro share at SEK 1.05 ($0.13), and the total value of the deal at SEK 464 million ($56 million).Īspiro says it first received a notice of interest from SCE on December 3, and on December 13 Aspiro and SCE entered into an agreement that prevented Aspiro from actively soliciting offers from other potential buyers. You’ll note that there’s no mention of Jay Z in there, but that’s because Jay Z’s real name is Shawn Carter.Īccording to the release, Aspiro’s board of directors has “unanimously recommended” that all Aspiro shareholders accept the offer. The acquisition bid was made under the “Project Panther Bidco Ltd” moniker, according to the press release, which is “indirectly” owned by S. We see millions of entrepreneurs, artists, musicians in the world who are underserved.Tidal launched in just the two markets last year, with a focus on high-quality streams - a factor it hopes will lead people to pay $20/month for the service as opposed to the usual $10/month you’ve come to expect from the likes of Rdio or Deezer. “That could be more about creating new markets like Square did in the early days, we were serving customers that were largely underserved and created a market. “We’re especially interested in creating new adjacent opportunities in service of the whole artist experience and their experience with their fans in addition to the streaming service,” Dorogusker said. In an interview with Billboard after the acquisition was announced last month, Dorogusker said that while the core streaming service would remain an important part of Tidal, Square wants to expand Tidal to fully serve artists across the board. He previously lead the development of the ubiquitous Square Reader and lead the team that launched Apple’s lightning connector during his time at the tech company. Square will soon begin its search for a permanent head of Tidal, but Dorogusker should provide a stable hand to lead the streaming service forward. ![]() Square Is Acquiring a Majority Stake in Tidal for $297M ![]()
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